When visitors come to your website, they rely on photos of the items you’re selling in addition to detailed descriptions to help them make an informed purchase. Unlike a physical storefront, items displayed online aren’t tangible. Therefore, you need to help your potential customers feel as though they’re seeing the item in person if you want them to work up the confidence in your brand to purchase it.
Fortunately, there are some tips you can keep in mind as you write sales copy for products you have for sale on your website.
Adjectives Are Your Friend
The more descriptive you can be with your language, the better (well, up to an extent, anyway…don’t overdo it). Customers who shop online want to be able to visualize a product through your sales copy, even if there are no photos of the product available (which there should be). Therefore, do your best to be descriptive at all times.
For example, if you’re selling a necklace that you made by hand, don’t just advertise it as a “handmade sterling silver necklace.” Instead, consider making a list of adjectives that describe the necklace and incorporating it into your sales copy. For example, you could transform the original sentence into something like “This handmade sterling silver necklace measures 24 inches long and is tastefully adorned with unique, hand-carved beads and charms.”
For the Non-Writers
Sometimes, you just don’t have the time to write product descriptions or sales copy. Or maybe you just really don’t like writing. That’s okay. There’s a huge pool of talented freelance writers available online; don’t hesitate to consider hiring one (or several, if you want more diverse language in your descriptions) to take care of this aspect for you. You may be surprised at just how affordable it can be to hire a freelance writer and how great of a job they can do with making your products come alive through text.